Visit Maldives has initiated an international art competition titled “Thasveeru: Maldives Through Art” for the very first time yesterday.
The competition invites both local and international participants to artistically interpret the Maldives under the theme, “Celebration of Nature: Beautiful Ecosystems”, in collaboration with the Maldivian Artist Community (MAC). The theme was selected to show that Maldives offers a range of diverse topographies, and not just the award-winning beaches it is known for. The competition accepts paintings, digital art, and mixed media as the mediums for the submitted artworks.
All submissions are to be submitted to Visit Maldives through the specially created microsite for the art competition (thasveeru.visitmaldives.com).
Out of all the submissions, the 12 best artworks (6 international and 6 local) will be selected by an independent judging panel based on creativity, concept, originality, completion, and the fluency of the chosen medium. The 12 artworks will be posted on the Visit Maldives’ official Instagram page.
The final winners are selected based on 50% of Instagram likes and 50% of the total score given by the judging panel for the artwork. The competition will select a total of 4 winners (2 international and 2 local). The 1st winner and 2nd winner from both the international and local category will win a cash prize of $3000 (MVR 46,350) and $2000 (MVR 30,900) respectively. The selected artworks will be used in future promotional activities of Visit Maldives.
During the campaign period, the artworks of local artists, art murals in local islands and artworks in various resorts of the destination are to be promoted on the official social media handles of Visit Maldives as well. A “like-and-share” contest will also be held on the Instagram page within the period and random winners will win a Maldives goodie bag.
The competition is a unique initiative launched under the social media strategies of Visit Maldives, as a means to promote the destination as a top choice for travelers in the global market and increase engagement on Visit Maldives’ social media platforms. The main aim of the competition is to promote the natural splendor of the Maldives by showcasing local and international talent through art. It also hopes to inspire not only the global art community, but discerning travelers across the globe to discover the incomparable beauty of the island nation.
To take part in or learn more about the competition, please visit thasveeru.visitmaldives.com. The final date for submission is 15th August 2021 before 12:00 hrs.